Delivering value to the organization has always been among innovation leaders’ top priorities. But now innovation has become even more important just as budget constraints are hitting teams hard. That means it’s more important than ever to focus on innovation productivity—the revenue growth that innovation initiatives generate, for a given amount of investment.
You have probably already changed your innovation portfolio to fit the realities of a COVID-19 economy. But changing how you innovate—tools, org structure, decision-making processes—offers further gains in innovation productivity.
Unfortunately, innovation teams often follow trends—not the evidence—when adopting new practices. The guide identifies five practices that correlate with higher innovation productivity—according to empirical studies by innovation researchers. For each practice, we summarize what the research says, how the practice improves productivity, and what actions you can take.
Download our guide to learn what the research says about: