Commodore Innovation is conducting a first-of-its-kind benchmarking study of innovation metrics practices.
The study is designed to identify:
Most other surveys of innovation metrics are simply innovation metrics popularity contests. For example, it doesn’t really help to know that 38.5% of companies track the number of ideas generated and only 13% track the number of media or press mentions—without context.
Commodore’s study will take the critical step of identifying what innovation metrics are used for—i.e., which innovation metrics are used to inform specific decisions and/or encourage certain behaviors.
When you take part in this study, you’ll receive:
We expect more than 100 leading innovators (who each invest at least $50M per year in innovation) to complete the survey. Benchmark your innovation measurement capabilities against the best.