Communication with diverse audiences is critical to the success of innovation measurement systems—and innovation leaders. Fail to communicate well about an important innovation initiative and you risk activation of the corporate “antibodies” that tend to attack the new and uncertain. You may jeopardize a successful transition at the end of a project. Plus, you need to communicate effectively just to get the expertise and ongoing support (financial and otherwise) you need to execute.
Our guide has guiding principles and a step-by-step process for communication of measurement results.
This guide addresses critical questions about innovation measurement:
Following the advice in this guide will enable you to: