Better measurement for innovation
Recent research suggests companies are getting worse at innovation.[1],[2] That may raise some questions for you:
To effectively answer these questions, your organization needs high-quality innovation performance measurement.
Done well, measurement provides the discipline and yields the sustained support your innovation function needs to deliver exceptional results. “Done well” being the operative words!
Effective innovation measurement encompasses everything from optimizing your portfolio allocation, to comparing your innovation performance to peers and competitors. It means robust practices for measuring both the routine development project and the notoriously difficult front end project. It can be difficult to get it all right. So we built a tool to help.
Confident that you’re already doing all of those things right? Great! Use the assessment to be sure. We’ve spent a year talking to innovation leaders and looking at the measurement practices of high-performing companies. What we’ve learned is built into the tool.
If you want more background, check out our spotlight guide “Get more value from innovation with better measurement“—it summarizes some of the thinking behind this assessment.
[1] Despite the importance of innovation to companies, a significant increase in the number of scientists and engineers engaged in R&D, and all of the consultants and methods available to help companies innovate better, Anne Marie Knott’s research shows the money companies spend on R&D is producing fewer results.
[2] This National Bureau of Economic Research paper shows, in a large sample of US publicly traded firms, research productivity declined 10% per year, on average, over the last three decades. In all, 85% of companies saw a decline in productivity.
We’ll e-mail you a link to the assessment immediately. You can take it whenever you like.
Copyright © 2023 · All Rights Reserved · New