Intractable Challenges in Innovation Measurement

Most experienced innovation leaders would say they do a pretty good job at managing and measuring routine product development projects. But they’d likely admit they’ve struggled with at least one of these challenges:

  • Measuring learning
  • Estimating future outcomes at the “front end”
  • Managing “disruptive” or “transformational” innovation projects

This short guide will quickly familiarize you with each of these intractable challenges—why they’re difficult, why they matter—and provide some concrete actions to help you address them.

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