Under those circumstances in other corporate functions, you might take a hard look at metrics, but that’s often not the case with innovation. You might say that’s because your measurement system doesn’t tell the real story, or that you de-emphasize measurement because it’s better to fly under the radar. Maybe you’ve had bad experiences with metrics designed for the rest of the organization. It’s true—those don’t work well in the innovation context, where you need to account for uncertainty and ambiguity; and emphasize learning and communication.
But, if the problems above sound familiar, it’s worth examining: might better measurement be part of the solution?