This guide describes a straightforward approach to defining a communications plan for information about innovation performance. It begins by helping you identify and understand your audience. The guide then provides a framework to assist with characterizing your organization’s culture. With that insight in mind, the guide then illustrates how to select the communication methods that fit the context and address your audiences’ needs.
This guide assumes you already have a measurement system in place—or you’re in the process of developing one. As a prerequisite, you should know what information you and your colleagues need about innovation performance and what metrics you track to generate that information. If you don’t, see our separate guide.